Copywriter's Lab
Your business, backed by a smart content
Copywriting tailored to your business and audience needs
Strong copywriting is built on a solid marketing foundation, a deep understanding of decision-making and purchasing psychology, and the principles of effective writing. That’s exactly what you’ll get when working with me.
What to do when your texts aren’t delivering
the results you want?
You may have noticed that…
- Your marketing texts fail to build audience loyalty or drive sales.
- The way you communicate with your audience doesn’t reflect your values or showcase the true benefits of your product.
- Your copy feels like a carbon copy of competitors, lacking individuality, even though your business is truly unique.
- You’re losing your most loyal customers because you’re unsure which words will genuinely resonate with them.
If this sounds familiar, it’s time to recognize that copywriting is more than just words on a page. It’s time to take a serious, professional approach to crafting your brand’s message.
Result-driven copywriting
Hi there! I’m Alina Samulska-Kholina, a copywriter with over 15 years of experience. My approach always starts with understanding the specific outcomes your business wants to achieve through commercial texts. In recent years, I’ve been working with a loyal group of clients who, after collaborating with me once, prefer to stick with my services and entrust me with all their customer communications.
Steps to creating powerful marketing copy
Strategy and tactics for effective copywriting
Phase 1: Strategic foundation for copy
In this phase, we’ll build a communication and promotion strategy by gathering all the necessary marketing insights. This ensures that your messaging speaks your audience’s language and aligns perfectly with what they expect from your product.
What I do during this phase:
- Conduct interviews to fully understand your product, its strengths, and unique selling points.
- Gather and analyze information about your brand’s visibility and market position.
- Research competitors to identify their strengths and weaknesses.
- Analyze your target audience to understand their needs, pain points, and expectations, as well as their preferred language and tone.
- Conduct interviews with your customers to collect feedback and testimonials.
At the end of this phase, you’ll receive a detailed marketing brief that forms the foundation for all your texts, a communication strategy tailored to your brand, a clearly defined tone of voice, a sales funnel, and strategies for leveraging various content formats effectively.
Cost and Timeline:
From $500 (a one-time investment for all text formats), completed in 2–4 weeks.
Phase 2: Tactical steps – crafting texts to meet your marketing goals
Once the strategic foundation is set, I begin creating the texts that will drive results for your business.
What I do during this phase:
- Develop the structure of the text, tailored to its format, the audience’s motivations, and their pain points.
- Include all the essential information to build trust and drive sales, depending on the format.
- Revise the first draft based on your feedback, adding details and refining the content.
- Adjust the text to fit the design if required during the website creation process.
- Review the final texts directly on the website for quality assurance.
By the end of this phase, you’ll have texts fully ready for layout and design integration, or a PDF file formatted as a lead magnet (if needed), and practical recommendations on how to use the text effectively.
Cost and Timeline:
Starting at $500 per project—this could include a large landing page with supporting pages or 2–3 pieces of content in various formats.
For reference, expect costs to start from $200 for a single expert or sales-oriented text.
Detailed pricing for different tasks will be provided as a customized estimate following our initial consultation.
Types of texts you can order
I work in Ukrainian, Russian, and English, delivering polished and impactful content in a variety of formats:
7 facts about me
- Since 2011, I’ve been a copywriter, freelancer with a pool of regular clients, and a remote copywriter for IT companies.
- 100+ satisfied regular clients.
- 2000+ texts written for landing pages, websites, case studies, blog posts, email newsletters, and social media.
- 10+ content marketing strategies developed for businesses.
- Since 2017, I’ve been the author and trainer of 5 courses on copywriting, writing skills, and content management, as well as a mentor in individual coaching.
- I write in three languages—Ukrainian, Russian, and English (C1 level).
- I apply sales psychology, client communication, SEO basics, social media marketing, email marketing, and everything that helps texts work effectively, not just exist online.
What my clients are saying
refrigeration equipment
Thank you for the training, for believing in me, and for your support!
Fast, clear, right on target.
Three key steps of collaboration
Introduction
Research and strategy
Copywriting
How much are you ready to invest in reaching your potential clients?
You’ve already learned about my approach to evaluating the services of a copywriter and marketer. For detailed pricing for different types of texts, payment terms, and methods, please visit the dedicated page.
After our initial call and project discussion, I’ll provide you with a tailored quote.